Sales figures, funding history, customer reviews are all ways of telling how many people believe in you and in what you have to offer. A positive customer review or testimonial always nudges prospective customers to trust you. When done right, a customer testimonial video can be your brand video, explainer video and success story rolled into one. As you know, a happy and satisfied customer is also your brand ambassador, and they can endorse your brand to other potential buyers and increase your sales. Therefore, testimonial videos should be a part of your marketing strategy.
What does a testimonial video look like?
A testimonial video is simply a customer sharing their experience of using your product or services. It is usually a person speaking on camera, taking the listener through their journey. Typically, it should cover before and after experiences and preferably qualitative or quantitative results they achieved
after using the product. The video’s tone is usually serious and the intent is to humanize the success story. But, depending on your brand image, it can also be funny, quirky and witty.
Why is a testimonial video important?
Testimonial videos are especially important if you have launched a new product. Stories of people using a new product always help us connect with them and encourage us to try it. Testimonial videos help businesses create trust and confidence among their audience. It is advisable that you create more than one testimonial video so that people can have more stories to connect and follow.
At FlowInk Pictures, we have helped many of our customers by creating evocative testimonial videos. We understand your product, talk to your customers, make them comfortable with the process of filming and build a story out of their journey. If you plan to get a testimonial video made, you should get in touch with us. We are with you at every step of the way with only one purpose in mind- how to tell a great story about how your product or service has impacted your customers’ lives and made it simpler.
How long should a testimonial video be?
Since a testimonial video intends to take the audience through a journey, it is important to build one gradually. The video should hold the viewer by their hand and take them along this journey. Therefore, the length of the video is usually two to five minutes and sometimes more. As long as the story is interesting, people will listen. However, beyond interview shots, it should also give a deeper insight into the person’s life on camera so that the audience can connect easily. That is why the video should capture other details, shots of the product/service and tangible results, if any.
At FlowInk Pictures, we would love to help you get started with testimonial videos. We can bring immense value in the entire process- from selecting the customers for interviewing, building a story, and bringing out key elements that create the maximum impact.