Explainer Videos
Explainer videos that accelerate marketing and brand growth.
From animated SaaS explainers to live-action product videos, FlowInk Pictures makes complex ideas simple for technology, healthcare, finance and D2C brands across India.
200+
Films Delivered
80+
Happy Clients
10+
Years Experience
12+
Industries Served
What We Do
Explainer videos that turn
complexity into clarity.
FlowInk Pictures has been producing explainer and animated videos for technology, SaaS, healthcare and finance brands since 2014. Our explainer video for Heph — InsuranceDekho’s SaaS platform — helped the product achieve clarity at launch with investors and users simultaneously. We’ve made 2D animated explainers for tech and SaaS companies, crypto apps, 3D product demos for manufacturing brands, and live-action explainer films for professional services companies.
What separates an effective explainer from a forgettable one is not animation quality — it’s the script. Every FlowInk explainer starts with a writing process that forces us to understand your product as deeply as your best salesperson does. Only then do we build the visuals.
We produce explainer videos across Delhi NCR, Bangalore, Mumbai and Pune, and have delivered for companies based in Dubai, the UK and USA.
- Animated Explainer Videos — 2D and 3D animation that simplifies your product, service or process for any audience — from consumers to enterprise decision-makers.
- SaaS & Tech Product Videos — Purpose-built explainers for software products, apps and platforms — clear, concise and optimised for onboarding, sales and investor decks.
- Live-Action Explainers — Real people, real environments for brands that want warmth and authenticity alongside clear product communication
- Whiteboard, Character Animation & Motion Graphics — Cost-effective animated formats ideal for internal training, compliance communication and educational content at scale.
Our Work
Explainer videos we're proud of
How We Work
From brief to final cut
01
Discovery & Brief
We deep-dive into your brand, audience, and objectives so every creative decision is intentional and aligned with your goals.
02
Script & Storyboard
Our writers and storyboard artists craft a detailed script and visual storyboard for your approval before animating anything.
03
Production
Our experienced animators, editors and voiceover artists bring your vision to life — with zero handoffs to third parties.
04
Edit & Delivery
Post-production, colour grading, sound design and final delivery — all under one roof, on time and to brief, every single time.
FAQ
Frequently Asked Questions
What is the ideal length for an explainer video?
The ideal explainer video length is 60–90 seconds for most use cases. This is long enough to explain a product clearly but short enough to hold attention. For complex SaaS products or enterprise solutions, 2–3 minute explainers can be effective. For social media distribution, 30–45 second cuts work best. At FlowInk Pictures, we typically produce a master version and shorter cuts simultaneously.
What is the difference between 2D animation and motion graphics?
2D animation involves character-driven storytelling with illustrated scenes, movements and emotions — ideal for consumer-facing explainers where warmth and relatability matter. Motion graphics use shapes, text and graphic elements in motion — better suited for data visualisation, process explanation and B2B content. Both approaches work well for explainers depending on your audience and brand personality. We assess this during our discovery process.
Do you write the script for explainer videos?
Yes — scriptwriting is included in every explainer video project at FlowInk Pictures. We consider the script the most important element of any explainer. Our writers work through multiple drafts based on your product briefing, target audience and desired call-to-action. The script is approved before any animation begins. We also provide voiceover casting and recording in Hindi, English or regional languages.
How much does an animated explainer video cost in India?
Animated explainer video costs in India depend on animation style, duration, complexity and the number of revisions required. Simple motion graphics videos are more cost-effective than detailed 2D character animation. 3D animation is the most production-intensive format. At FlowInk Pictures, we work with a range of budgets and always recommend the most effective format for your specific brief. Contact us for a custom quote.
How long does it take to produce an explainer video?
A typical animated explainer video takes 1–5 weeks from brief to delivery. The process includes scripting and voiceover (1-2 days), storyboard and style frame approval (3-4 days), animation (4-5 days), and sound design and final delivery (1-2 days). Live-action explainers typically take 2–4 weeks. Rush deliveries are available for product launches and investor presentations.
Can you produce explainer videos for SaaS and technology products?
Yes — SaaS and technology explainer videos are one of our strongest specialisations. We've produced explainer videos for insurance technology platforms, fintech applications, crypto products, data analytics tools and enterprise software. We understand how to make technical products accessible without oversimplifying them. Our clients include Amdocs, Cardekho, Aster Pharmacy, InsuranceDekho, Acuity Analytics and multiple funded startups across India, including Delhi and Bangalore as well as off-shore clients from Europe and USA.
Do you produce explainer videos in Hindi?
Yes — we produce explainer videos in Hindi, English and regional Indian languages. Hindi explainer videos are particularly effective for D2C brands, FMCG companies and any product targeting a mass Indian audience. We provide native Hindi voiceover artists and can produce fully localised versions with on-screen text, subtitles and culturally relevant visual elements.
What industries do you produce explainer videos for?
We have produced explainer videos for technology and SaaS, insurance and fintech, healthcare and pharmaceuticals, real estate, logistics, education and manufacturing industries. Our cross-sector experience means we understand the regulatory sensitivities and communication norms of each industry. We know, for instance, that a healthcare explainer needs a different tone and compliance approach than a consumer app explainer.
Can an explainer video be used on a website homepage?
Yes — homepage explainer videos are one of the highest-impact uses of video content. Studies consistently show that a well-placed explainer video on a homepage increases average time-on-page, reduces bounce rate and improves conversion rates. We optimise homepage explainers for autoplay with no sound (subtitles included) and deliver them in web-optimised formats that load quickly without affecting page speed.
Do you produce explainer videos outside Delhi or outside India?
Yes — while our studio is based in Delhi NCR, we produce explainer videos for clients across India including Bangalore, Mumbai, Pune, Hyderabad and Chennai. For animated explainer videos, location is irrelevant as the entire process is handled remotely. As a result, some of our best explainer videos have been for international clients. For live-action explainers requiring a shoot in Bangalore or Mumbai, we deploy our trusted crew or partner with local production teams under our creative direction.In fact, we also provide filming services in London, Dubai and the US.
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