Social Media Creative
Social media has become one of the most influential spaces for digital marketing. That is why it needs more than updates, tweets and minimalistic blogs to have a competitive edge over other companies to attract clients and customers.
It is recommended that social media posts reach out to such a massive audience in a short period and be cost-effective.
But to ensure the success of any social media post, creativity plays a huge part. Additionally, the post must reach the target audience and send out the right message. Here’s where professionally created social media creatives come to play.
What is a good Social Media Creative?
A wall of text is the easiest way to turn down a potential customer. Content must be intelligently formatted using lists, bullet pointers and headers to highlight key information. A creative should have about 20 per cent text and more images and graphical presentations in an appealing color palette.
Usage of positive statistics and news portrays the product and the brand in a good light. When people see a positive statistic, they will trust your brand more.
Repurposing user-generated content like guest posts, images, videos, online reviews, or even testimonials in creatives help in forming a stronger bond with the customers and clients.
The involvement of an influencer gives a humane touch to the product you are endorsing. It helps in gaining the influencer’s followers. Even an image of the influencer in the creative can do wonders.
Social media creatives must be personalized accordingly. Rather than only depending on stock content, personalized creatives help in exceeding revenue goals. After all, a creative must hit the targeted audience.
It is also necessary to customize every creative as per the requirements of the respective platform rather than adjusting one single creative in all.
Importance of Social Media Creative
An estimated 3.8 billion people use social media worldwide, and this number is expected to rise to 4.4 billion by 2025. And to appeal to this crowd, social media platforms like Facebook and Instagram provides exclusive space for businesses. In today’s world, having a digital footprint is of utmost importance.
While every business is making itself available on digital platforms, high-quality content is what will make you stand out. An excellent creative appeals to the senses of the views and create a sense of trust for the brand. Unique and valuable content increases the brand’s affinity.
Creatives are formed of images, texts and graphics, which are professionally combined to appease the viewer. Infographics are popular social media content because they are eye-catching and engaging while being relevant and sharing educational information. Usage of professionally clicked photos or graphics with catchy one-liner content packaged cleverly is all you need for potential customers to like and share.