From students to corporate employees, blended learning has taken over everywhere over the traditional mode. And videos have begun to command an increasing share of that teaching portfolio.
training videos, a powerful means of delivering information, have now become even more crucial in training employees to deal with the post pandemic challenges of the corporate world.
Corporate training videos are designed in an interesting format to explain the employees about company policies, technological updates, dispersing knowledge on a new product to the employees or to a clientele.
What does a training video look like?
Knowledge and information retention being the biggest challenge amongst people, training videos are one of the most effective ways to help them consume and remember the information.
It is important to keep training videos concise, preferably 2-3 minutes to retain the interest and focus of the learners to the very end. Dividing the video into clear segments based on topics will be more engaging.
Training videos can be animated, which is the most preferred form in the corporate world across the globe. But these can be also a whiteboard explainer with graphics and illustrations; live-action videos; talking head interview video in which a person explains the subject like in an interview; screencast video to explain a digital process; and text based videos with animated text.
In case of training videos it is recommended to keep the tone of speaking casual, communicating a sense of individual interaction with the viewer.
Choosing the right kind of visuals, voice-overs and music might seem a bit tricky, but are essential factors that make the video look seamless and appealing. Customized graphics and interactions reflect high production values and are always recommended.
Using relevant captions and subtitles boost the learning experience for the diverse audience, all of whom may not be fluent in the language of the audio. You can also consider getting the video translated to enhance the reach of the video.
Why is a training video important?
raining videos for the corporate are meant to train employees or to educate a target audience on company policies or on a product or service offered by the company.
Study shows that about 74 percent of the trainers have included training videos as a part of their training portfolio. And these are 90 percent more effective in the understanding of the learner and remembering the information.
Video-based training lowers the training costs and adds to the organization’s credit. As the videos can be retained unlike the live physical demonstrations, the same can be repeated over and over again, or a learner can use it as a go-to-resource whenever deemed necessary.
How long should an ad film be?
When it comes to the length of ads, it is crucial to keep them precise, to the point and crisp. Therefore, if the message can be delivered in the shortest amount of time, there is no better virtue than that. The platform where the ad will be played also has a vital role in deciding its length. Usually, the duration of ads ranges from 10 to 60 seconds. It is always advisable to create an ad, keeping in mind that shorter versions can be extracted and played on various platforms for maximum exposure.
However, if there is a powerful story to tell and the video extends to more than a minute, there is no harm in that too. The longer an ad can retain its audience’s attention, the better it is for the brand.