When it comes to the length of ads, it is crucial to keep them precise, to the point and crisp. Therefore, if the message can be delivered in the shortest amount of time, there is no better virtue than that. The platform where the ad will be played also has a vital role in deciding its length. Usually, the duration of ads ranges from 10 to 60 seconds. It is always advisable to create an ad, keeping in mind that shorter versions can be extracted and played on various platforms for maximum exposure.
However, if there is a powerful story to tell and the video extends to more than a minute, there is no harm in that too. The longer an ad can retain its audience’s attention, the better it is for the brand.