Study reveals that over 80 percent of marketers have found case study videos to be effective and highly persuasive in selling their product.
In a video format, about 95 percent of the content is more effectively consumed by the potential customer. Case study videos being stories of satisfied customers is more persuasive and builds trust for the product and your brand. It gives credibility to your business.
Case study videos may not always be only about satisfied customers. You can also add information on the background story of your company or brand. Getting to know you and your products better will help the potential customer feel more comfortable with the idea of buying them.
Needless to say, short informative videos are always more appreciated and widely shared rather than lengthy texts. Having repeatedly seen your videos on social media platforms will make your brand and services commonly known to all.