What does a Brand Video look like?
A brand video or a corporate film typically is a live-shoot video, and it usually has interviews of the organisation’s key members representing multiple voices and departments. Since a brand video has a broad audience-internal and external- it should be comprehensive and keep all its audience in consideration. Although most of the company overview videos have interviews of upper management, it helps to give voice to younger employees and new joiners to make the message holistic and attract talent.
But can a corporate video be without interviews? Absolutely. You will be surprised to learn that a corporate video often uses a professional voiceover throughout the video to communicate the brand message.
Is the treatment of a corporate video always live shoot? Mostly yes, but sometimes companies have also used animation or a mix of live shoot and animation for their company overview video. This is especially the case when the video needs to focus on one important thing: the range of services, mission and vision, or journey and milestones.