Ah, the video draft. It’s arrived! But instead of popping the champagne (or hitting the panic button), you find yourself staring at the screen, muttering, “It’s not quite there, but…”

Your first reaction could be jumping on a call or shooting a scathing message to the video production company. But before you do that, let’s take a step back. Think of the video production process as a collaborative space rather than that of confrontational. Providing constructive feedback on a video draft can feel daunting. This guide will equip you with the tools to deliver feedback that fosters a positive collaboration and results in a video you absolutely love:

Gather Your Thoughts:

Before diving in, take a breath and watch the video a couple of times. Jot down your initial impressions:

• Does it capture the overall message and tone you envisioned?
• Are there specific scenes or voiceovers that don’t resonate?
• Are there technical issues like sound quality or editing glitches?

Don’t forget a few things:

• Refresh Your Memory: Revisit the initial brief you provided. This ensures your feedback aligns with the agreed-upon goals and vision for the video.

• Gather Your Team: Collaborate with key stakeholders to consolidate everyone’s feedback for a unified perspective.

Focus on Specificity, Not Vagueness:

Instead of saying “I don’t know, it just feels off,” pinpoint specific areas for improvement. For example, “The transition between scenes at the 1:20 mark feels abrupt. Can we add a smoother transition like a dissolve?” The more specific your feedback, the easier it is for the production company to understand your needs.

Praise the Good Stuff Too!

It’s not all about what needs fixing. Acknowledge the aspects of the video that work well. Positive reinforcement keeps the communication positive and motivates the production team.

Think “Actionable” Not Just “Change It”:

Instead of simply saying “change the music,” consider suggesting a genre or mood that aligns better with your vision. The more actionable your feedback, the more efficiently the production company can address your concerns.

Embrace Collaboration:

Feedback is a two-way street. Be open to suggestions from the production team. They’re the experts in bringing visuals to life, and their insights can be invaluable.

Keep it Professional:

Maintain a respectful and professional tone throughout your feedback. Remember, the goal is to work together to create a fantastic video.

By following these tips, you’ll be well on your way to giving clear, constructive feedback that helps the video production company transform your vision into a reality. And remember, a happy client and a happy production team are a recipe for video marketing success!

For more such useful tips, make sure to keep a look out for our latest blogposts.

For your next video requirement, consider FlowInk Pictures.