Published On: April 28, 2024

Ever felt lost when talking to a Video Production Company? Does collaborating with a video production company often feel like trying to explain a complex marketing concept to a complete novice? Confused stares and a general sense of “what are you even saying?” abound.

Interestingly, you are not alone. This frustration is real, irrespective of whether you’re an agency expanding your service offerings to include video and photo content or have already worked with many video production houses.

But here at FlowInk Pictures, we believe in collaboration, not complication.

Let’s begin by understanding why is there a disconnect. Sometimes, it’s simply a matter of speaking different languages. Agencies excel at strategy and client communication, while video production companies focus on the technical magic behind bringing those visions to life. The key lies in understanding each other’s expertise.

That’s why we created this guide to help you bridge the communication gap and ensure a smooth, streamlined video production experience that results in amazing video and photo content for your clients.

Before You Reach Out:

  • Define Your Goals: What message are you trying to convey with the video? Knowing the video’s purpose from the get-go allows the production company to tailor their approach and suggest the best format (live-action, animation, etc.).
  • Know Your Budget: Transparency about budget expectations is crucial. While good video production companies can work creatively within budgetary constraints, having a ballpark figure sets realistic expectations for both parties.
  • Gather Reference Materials: Do you have existing brand guidelines, a mood board of visual inspirations, or any specific ideas for the video’s style? Sharing this information helps the production company understand your vision.

Making the Connection:

  • Be Clear and Concise in Your Initial Contact: Explain your project’s needs, target audience, and desired timeline. The more information you provide upfront, the easier it is for the production company to understand your requirements.
  • Ask Questions! Don’t hesitate to ask clarifying questions about the production process, timelines, and fees. A good video production company (think: FlowInk Pictures) will be happy to walk you through their workflow and address any concerns.

The Art of Collaboration:

  • Open Communication is Key: Regular communication throughout the production process ensures everyone is on the same page. Be open to feedback and suggestions from the production company, but also be clear about your client’s needs and preferences.
  • Respect Each Other’s Expertise: Agencies excel at strategy and client communication. Video production companies excel at bringing creative visions to life. Trust each other’s expertise for a successful outcome.
  • Manage Your Client’s Expectations: Set realistic expectations with your client regarding timelines, revisions, and the creative process. Remember, video production takes time and skilled craftsmanship.

By following these simple steps, you can bridge the gap between agencies and video production companies, fostering a collaborative environment that results in stunning videos that meet your client’s needs.

Now, go forth and create something epic! And hey, if FlowInk Pictures can be of assistance with your next video project, we’d be happy to chat! (wink, wink).

Ready to take the plunge? Get in touch with us at 9625500791 or  [email protected]

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