FAQ
Frequently Asked Questions
What is the difference between an ad film and a TVC?
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A TVC (Television Commercial) is specifically made for broadcast television and follows strict duration standards of 10, 20, 30 or 60 seconds. An ad film is a broader term that includes TVCs as well as digital ads for YouTube, Instagram, OTT platforms and cinema. At FlowInk Pictures, we produce both — often creating a master ad film that is then cut into multiple versions for different platforms.
How long does it take to produce an ad film in Delhi?
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A typical ad film production in Delhi takes 2–4 weeks from brief to delivery. This includes concept development and scripting (3–5 days), pre-production and casting (3–5 days), shoot day(s) (1–3 days), and post-production including edit, colour grade and sound design (5–7 days). Rush productions for urgent campaign launches can be delivered in as little as 7–10 days.
Do you produce ads for small businesses or only large brands?
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We work with businesses of all sizes — from funded startups launching their first product ad to Fortune 500 companies running national campaigns. Our client roster includes both early-stage D2C brands and established names like IBM, Mahindra and CarDekho. Every project, regardless of budget, gets the same strategic thinking and production care.
Can you produce an ad film for Meta (Facebook and Instagram)?
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Yes — we specialise in performance-driven Meta ad production. We create vertical video formats for Instagram Reels and Stories, square formats for Facebook feeds, and optimised cuts for Meta's various placements. We understand the platform's content guidelines and create ads that perform both creatively and in terms of click-through and conversion rates.
Do you handle casting and talent sourcing for ad films?
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Yes — we manage the entire casting process in-house. For ad films requiring actors, models or real people, we work with a network of talent agencies across Delhi NCR, Mumbai and Bangalore. For celebrity campaigns, we coordinate directly with talent managers. We handle all paperwork including model release forms and usage rights.
Which industries have you made ad films for?
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We have produced ad films across healthcare (Aster DM Healthcare), logistics and delivery (Uncle Delivery), finance and lending (Home Credit, Truebalance,Flooss), real estate (Mahima Developers, Experion), technology (Amdocs, CarDekho), FMCG, insurance and education. Our experience across sectors means we understand what works for different audiences and buying behaviours.
Can you produce an ad film in Hindi and English?
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Yes — we produce ad films in Hindi, English and regional languages. For bilingual productions, we typically shoot in both languages simultaneously to maintain authentic performances. We also handle dubbing, subtitling and versioning for brands that need the same ad in multiple language markets.
What is the typical budget range for an ad film in India?
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Ad film budgets in India vary widely based on production scale, cast requirements, number of shoot days, locations and post-production complexity. A well-produced digital ad film can be made efficiently, while a full-scale TVC with celebrity talent and multi-city shoots has a higher budget. We work transparently within your brief — contact us and we'll recommend the most effective production approach for your goals.
Do you produce ads for OTT platforms like Hotstar and Amazon Prime?
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Yes — we produce pre-roll and mid-roll video ads for OTT platforms including Hotstar, Amazon Prime Video, SonyLIV and Jio Cinema. OTT ads require specific technical delivery specifications and are often unskippable for the first 5–15 seconds, which changes how the ad needs to be structured. We build this into our creative approach from the start.
How do FlowInk Pictures' ad films compare to those made by larger ad agencies?
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The key difference is speed, cost efficiency and creative ownership. Large ad agencies add layers of account management and outsource actual production to third parties. At FlowInk Pictures, the same team that develops your concept is on the shoot and in the edit suite. This means faster decisions, cleaner communication and final films that stay true to the original vision — at a fraction of the cost of a traditional agency.