Project Details


Project Description

FlowInk Pictures, a distinguished ad agency recently crafted a compelling promotional video for an esteemed publishing company behind the beloved book, “Pariksha Adhyaan.” With a legacy spanning nearly 25 years, this book has become an invaluable resource for students navigating the challenges of board exams.

Tasked with the goal of creating a short video suitable for digital platforms such as YouTube, Facebook, Instagram, and other social media channels, FlowInk Pictures set out to reinforce the book’s image as the ultimate guide for exam preparation.

In a country where the examination season is akin to a significant event or festival, the pressure and stress on both students and parents are palpable. Recognizing the unique role of “Pariksha Adhyaan” in alleviating this pressure, the agency aimed to capture the essence of exam preparation and the accompanying fervor. The objective was clear: establish the book as synonymous with the journey of exam readiness.

Guided by this strategic vision, FlowInk Pictures meticulously crafted an engaging ad that resonated with the audience. Within days of its release, the video organically reached thousands of viewers, sparking lively discussions about the ad and the book across various online platforms.

The ad succeeded in tapping into the collective experience of students gearing up for their board examinations, striking a chord with their shared challenges and aspirations. The comments section became a forum for students to share their preparation status and connect over their shared journey.

This successful campaign not only elevated the visibility of “Pariksha Adhyaan” but also positioned FlowInk Pictures as a go-to agency for companies seeking impactful ads or viral videos. As a world-class video expert, FlowInk Pictures helps companies eager to enhance their brand presence through captivating and effective digital content. If your company is looking to make a mark with a compelling ad or viral video, partner with us to bring your vision to life and captivate your target audience.

Treatment: Liveshoot
Client: Shivalal Agarwal
Industry: Publishing, Education