Internet Video playing on YouTube
This has brought about a change in how people perceive and react to videos. People have grown more accustomed to watching videos, be it videos of their friends, videos of the celebrities they admire, brands they know, products and services they use. And mind it, all this is happening on the Internet, not on TV, not anywhere else, but on the Internet!
So how does all this affect businesses? It affects almost all businesses in a significant way and it will be suicidal for them to turn a blind eye towards this up and coming trend.
Businesses need to understand that this is a generation which does everything on the internet. So if it needs to communicate to this generation, it needs to do it on the internet. After all, it’s for the same reason businesses got their websites made i.e. to reach out to their customers and leave a compelling impression. However, getting a video made could be a costly affair and this is why a number of companies are reluctant to jump on the bandwagon.