Why you might need explainer videos for SaaS too!
In the world of SaaS, where features are plenty and attention spans are short, one tool consistently steals the show: explainer videos. Whether you’re pitching a product, onboarding users, or just trying to stand out, a well-crafted explainer video can be a game-changer.
At FlowInk Pictures, we’ve created dozens of explainer videos for SaaS companies—and here’s why we’ve seen them work wonders, time and again.
Have a look at this video created by FlowInk Pictures for MedhaX.
- Complex Product? Explainer Videos Make It Simple.
Let’s be honest—most SaaS products aren’t instantly self-explanatory.
You may be offering workflow automation, data analytics, CRM integrations, or compliance tools. But for your potential user, it might all sound like… tech soup.
Explainer videos for SaaS simplify all that. In 60–90 seconds, they can turn your complex platform into something clear, helpful, and even exciting.
Why it works: Visuals, voiceovers, and simple scripts make it easier for people to understand what your product does—and why they should care.
- Explainer Videos Boost Conversion Rates
Imagine someone lands on your homepage. They see blocks of text, dropdown menus, and pricing plans… or they see a short video that explains exactly what your product does.
Which one do you think keeps them engaged?
Explainer videos help reduce bounce rates and increase time on page. More importantly, they drive action—whether that’s signing up for a trial, booking a demo, or downloading an app.
Stat alert: According to Wyzowl, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video.
- They Humanize Your Tech
SaaS doesn’t have to feel robotic.
A good explainer video can bring personality into your product. From voice tone to animation style, every element can reflect your brand’s values—whether you’re fun and playful or sleek and professional.
Tip: Animated explainer videos allow flexibility and creativity. They’re perfect for representing abstract ideas, dashboards, or workflows that don’t easily translate to live action.
- Explainer Videos Improve User Onboarding
First impressions matter—especially in SaaS. If users don’t understand how to use your product right away, they’re likely to churn.
Explainer videos help make onboarding smooth and intuitive.
Think:
- Short videos embedded in your onboarding flow
- Product walkthroughs with animations
- Micro-demos explaining one feature at a time
A visual guide can reduce support tickets and boost customer satisfaction right from Day 1.
- They’re Easy to Repurpose
Here’s the beauty of explainer videos: once you’ve made one, you can use it everywhere.
✅ Website landing pages
✅ Email campaigns
✅ Social media ads
✅ Product launches
✅ Investor pitches
✅ Sales decks
And if you’ve chosen animation, updating or localizing the video later is much easier than reshooting live footage.
Pro tip: Break your explainer into bite-sized clips for Instagram, LinkedIn, or YouTube Shorts. One video = multiple marketing assets.
- They Build Brand Authority
When someone sees a polished, professional video on your website, it tells them you’re serious. It tells them you’ve invested in explaining your product well—which inspires trust.
In a crowded SaaS space, trust is half the battle.
Why it matters: Your explainer video can be the difference between someone thinking, “Hmm, interesting,” and someone thinking, “Yes, I need this.”
- Explainer Videos Work at Every Funnel Stage
SaaS buyers go through a journey:
- Awareness: “What is this product?”
- Consideration: “Is it better than what we’re using?”
- Decision: “Let’s try it.”
And guess what? Explainer videos can work at every stage.
- For awareness, use a light intro video on social.
- For consideration, dive deeper with a product breakdown.
- For decision, show how easy onboarding is.
It’s one of the few tools that adapts across the funnel.
Why SaaS Companies Trust FlowInk Pictures
At FlowInk Pictures, we’ve created explainer videos for SaaS tools in finance, HR, marketing, compliance, and more. We don’t just “make pretty videos”—we help your product make sense to the people who matter.
Our videos are:
🎨 Visually engaging
🧠 Easy to understand
📈 Designed to convert
Whether you’re a startup preparing to pitch or an established platform onboarding thousands of users, we tailor every video to your product’s unique needs.
Final Thoughts
If you’re in the SaaS space and you’re still relying on long paragraphs and static demos, it’s time to level up.
Explainer videos for SaaS companies aren’t just a trend—they’re a smart, scalable way to educate, engage, and convert. They make the complex simple, the abstract visual, and the confusing… clickable.
And in a digital-first world, that’s a pretty big deal.
📧 Want to see how we can help bring your SaaS product to life through video?
Email us at: [email protected]
📞 Call us: 9625500791
🌐 Visit: www.flowinkpictures.com
