Published On: April 2, 2024

Information overload is real. Consumers are bombarded with messages daily, making it harder than ever to capture their attention and explain your product’s or service’s value proposition. This is where explainer videos come in.

What is an explainer video?

An explainer video is a short (typically under 2 minutes) animated or live-action video that explains a product, service, or concept in a clear, engaging, and informative way. They often leverage animation, storytelling, and humor to break down complex ideas and make them easily digestible for viewers.

Why Do Companies Need Explainer Videos?

  • Boost Conversions: Studies show that explainer videos can increase landing page conversions by up to 80%. They clarify product value propositions and remove buying roadblocks for viewers.
  • Improve Brand Understanding: Explainer videos can effectively communicate brand messaging and differentiate your company from competitors. A well-crafted explainer video can leave a lasting impression on viewers.
  • Increase Engagement: Explainer videos are highly engaging. According to studies and surveys, viewers retain 95% of a message conveyed through video compared to 10% of text.
  • Boost SEO: Videos can improve search engine ranking by increasing website dwell time and user engagement.
  • Educate and Inform: Explainer videos are powerful educational tools. They can be used to onboard new customers, train employees, and answer frequently asked questions.

The Best Ways to Use Explainer Videos:

  • Landing Pages: Embed explainer videos on your landing pages to increase lead generation and conversions.
  • Social Media: Utilize explainer videos on social media platforms like Facebook, Twitter, and YouTube to grab attention and drive traffic to your website.
  • Email Marketing: Include explainer videos in your email campaigns to boost engagement and increase click-through rates.
  • Trade Shows and Events: Use explainer videos at trade shows and events to capture attention and explain your product or service to potential customers.
  • Customer Support: Create explainer videos to answer frequently asked questions and provide self-service support to customers.

Crafting a Winning Explainer Video:

  • Identify Your Audience: Tailor your script and visuals to resonate with your target audience.
  • Focus on a Clear Message: Ensure your video has a single, well-defined message that you want viewers to remember.
  • Keep it Short and Sweet: Aim for a video length under 2 minutes to maintain audience attention.
  • Choose the Right Style: Whether animation, live-action, or a combination, ensure the style aligns with your brand and message.
  • End with a Call to Action: Tell viewers what you want them to do after watching your video.


Explainer videos are no longer a “nice-to-have” but a “must-have” tool in today’s marketing arsenal. By understanding the power of explainer videos and implementing them strategically, marketing professionals and executives can unlock a world of possibilities, engaging audiences, simplifying complex concepts, and driving business growth.

Ready to leverage the power of explainer videos? Reach out to us at 9625500791 or  [email protected]

Leave A Comment