A wall of text is the easiest way to turn down a potential customer. Content must be intelligently formatted using lists, bullet pointers and headers to highlight key information. A creative should have about 20 per cent text and more images and graphical presentations in an appealing color palette.
Usage of positive statistics and news portrays the product and the brand in a good light. When people see a positive statistic, they will trust your brand more.
Repurposing user-generated content like guest posts, images, videos, online reviews, or even testimonials in creatives help in forming a stronger bond with the customers and clients.