Discover how animated workflows can turn intricate ideas into clear, engaging visuals that connect with your audience effortlessly.
We’ve all been there—getting excited about a new product or service, only to open a PDF and find ourselves staring at a wall of text. It’s frustrating, right? Especially when you’re trying to understand something as important as your finances. But what if you could explain your fintech services in a way that actually makes sense and grabs attention?
That’s where animated workflows come in. Instead of bombarding your customers with a bunch of static pages, why not show them exactly how your service works in a simple, engaging way? It’s time to leave the old-school PDFs behind and step into a new, smarter way of communicating with your audience. Here’s why switching to animated workflows could be the best move you make for your fintech brand.
- People Want Simplicity, Not Complexity
We live in a world where simplicity is key. When it comes to fintech, things can get complicated fast. But here’s the thing—your customers don’t have time to wade through endless pages of a PDF just to understand how your service works. Animated workflows make it so much easier for people to grasp complex concepts. By breaking things down into bite-sized, visual steps, they’re able to understand everything without getting lost in technical jargon.
Think about it: complex financial services like loan applications, insurance processes, or payment systems can confuse your audience. But with an animated workflow, you can visually represent each step, guiding them through the journey. It’s much more engaging and user-friendly than any PDF ever could be.
- No One Has Time for PDFs Anymore
Let’s be honest—who actually wants to open a PDF, scroll through pages of text, and try to figure out what’s going on? No one. We’re all looking for information in quick, digestible formats that don’t require too much effort.
That’s where animated workflows shine. They deliver all the info your customers need, in a format that’s easy to follow, easy to understand, and, most importantly, easy to consume. Whether it’s on a mobile device or desktop, animation is a visual medium that’s much more suited to today’s fast-paced world.
For instance, we recently worked with USDFCs, where we created an animated explainer video. USDFc works by guiding potential investors, we made sure that everything is clear and relatable. Our goal was to connect with a wide audience, ensuring that everyone can easily grasp the concepts.
This made explaining their complex concept and processes far simpler and more accessible, a result that a PDF could never have achieved. Animated workflows help your audience absorb information in no time.
- Animated Workflows Are Just More Fun
Think about it—animations are way more fun than reading through a PDF. They grab attention, keep people interested, and are far more engaging than static documents. Instead of scrolling through page after page, your audience can watch an interactive and visually appealing animation that makes learning about your service feel like less of a chore.
When you use animated workflows, you’re creating an experience. And that experience sticks with people longer. It’s not just information—they’re having fun while learning about your service. And the best part? They’re far more likely to remember what they’ve seen and come back for more.
A great example comes from Heph, where we turned a complicated financial SaaS tool into an animated workflow. The result? Higher engagement and an easier understanding of the tool’s features. That’s the power of animation in action!
- Mobile-Friendly and Accessible Anytime, Anywhere
More and more people are turning to their phones for information. If your business is still relying on PDFs, you’re not making things easy for them. Sure, PDFs might work on a desktop, but they don’t scale well on mobile. Animated workflows, on the other hand, are designed to be responsive and look great on any device. Your customers can access your service information anytime, anywhere—without the hassle of trying to zoom in on tiny text in a PDF.
At FlowInk Pictures, we specialize in creating responsive, mobile-optimized animated workflows that look great no matter what device your customer is using. Whether it’s an animated process for onboarding or a quick guide for understanding your service, animated workflows make sure your audience stays connected with you.
- They Help You Stand Out from the Competition
In the fintech world, there’s a lot of competition. Everyone is vying for attention. But if your brand is still relying on PDFs to explain your services, you’re blending in with the crowd. Animated workflows, on the other hand, are fresh, modern, and visually striking. They show that you’re ahead of the curve and willing to go the extra mile to make your services accessible and easy to understand.
By using animation, you are explaining a process, also you are creating a brand experience. And that’s exactly what sets you apart from the competition.
Let’s take a quick look at Acuity Foliosure. This 2D animation simplifies complex financial data management concepts, highlighting FolioSure’s ability to consolidate financial and operational data. The motion graphics illustrate the platform’s user-friendly features and efficiency, making it easier for potential clients to understand its value. By presenting intricate information through engaging visuals, the video enhances audience engagement and generates interest among prospective users.
- Builds Trust and Transparency
When it comes to finance, trust is everything. Customers need to feel confident that your service is reliable, straightforward, and easy to understand. Animated workflows do exactly that by offering clarity and transparency. They make complex financial processes feel less intimidating and more approachable, which helps your audience trust that you have their best interests at heart.
Using animation to show your customers how things work builds credibility and shows them that you care about making things as clear as possible. And trust us, your clients will notice.
- Boosts SEO and Online Visibility
Did you know that animated content can actually boost your SEO? Search engines love interactive and engaging content, and animated workflows are exactly that. By replacing old, static PDFs with a dynamic animated workflow, you’re giving Google and other search engines more reasons to rank your content higher.
More visibility means more opportunities to reach potential customers. So not only are you making your content easier to understand for your audience, but you’re also making it easier for them to find you.
Conclusion: Time to Make the Switch
If you’re still relying on PDFs to explain your fintech services, it’s time to step into the future. Animated workflows are not only more engaging and fun but also make complex concepts easier to understand. Plus, they’re mobile-friendly, boost your SEO, and help your brand stand out in a crowded market.
At FlowInk Pictures, we specialize in creating impactful animated workflows that can take your fintech brand to the next level. Ready to ditch the PDFs and bring your services to life with animation? Let’s chat and see how we can help you stand out with the power of animation!
