Why Topical Videos Are a Must-Have in Your Marketing Strategy?
Ever noticed how brands suddenly drop election-themed ads during election season or cricket-related content during the World Cup—even if they have nothing to do with politics or sports? It’s not a coincidence, it’s a strategy.
These brands leverage topical videos—videos created around trending events, news, or cultural moments—to grab attention and stay relevant.
At FlowInk Pictures, we know that being part of the conversation is just as important as starting one in today’s digital world. But what exactly are topical videos, and why do they work so well? Let’s dive in.
What Are Topical Videos?
Topical videos are marketing videos designed to capitalize on current events and trending topics. Unlike evergreen content that stays relevant for years, these videos thrive on momentum and urgency—making them perfect for social media engagement.
- Election campaigns – Brands like Mankind Pharma have recently launched election-themed videos, tapping into the national buzz.
- Sports events – Brands that have no direct connection to cricket, like Zomato, still create cricket-themed ads because that’s where the audience’s attention is.
- Pop culture moments – Amul’s famous topical ads react to global news and viral trends, keeping the brand fresh and memorable.
The idea is simple: if people are talking about it, your brand should be too.
But there’s more to it than just jumping on a trend. To truly make an impact, a topical video needs to be timely, well-produced, and strategically executed. That’s where expert video production comes in.
Why Do Brands Invest in Topical Videos?
- Instant Brand Recall
When brands tap into current events, they associate themselves with something already on the audience’s mind. This creates an emotional connection, making it easier for consumers to remember the brand.
For example, during the Cricket World Cup, brands that release cricket-themed ads naturally attract more attention because people are already discussing and engaging with the event. It’s about meeting the audience where they are.
- Increased Visibility & Virality
Trending topics come with built-in audience interest. A well-executed topical video can gain massive organic reach as people actively search for and discuss the event.
Since these videos are centered around something that’s already making headlines, they’re more likely to be:
- Shared across social media
- Picked up by media outlets
- Recommended by algorithms on platforms like YouTube and Instagram
A single viral topical video can generate more engagement than months of regular content.
- Real-Time Audience Connection
Today’s consumers don’t just want to see ads; they want brands that are part of their world. A well-made topical video gives your brand a voice in current conversations, making it feel more human and relatable.
For instance, during election season, a fintech brand could create a “Vote Smart” campaign encouraging financial literacy among voters. The brand isn’t directly political but is tying its message to a relevant moment.
- Cost-Effective Marketing
Instead of spending heavily on ads to generate awareness, topical videos ride the existing wave of attention. When done right, they offer a high return on engagement without the need for a massive media budget.
When a trending event dominates social media, even a small-budget topical video can get traction because people are already searching for related content.
How FlowInk Pictures Creates Impactful Topical Videos
At FlowInk Pictures, we understand the power of timing, creativity, and production quality. Our approach to topical videos includes:
- Rapid Turnaround – We ensure your brand capitalizes on trends before they fade.
- High-Quality Production – Even quick-turnaround videos need to look professional to stand out.
- Creative Storytelling – We make sure your brand message integrates seamlessly into the trend.
How to Make a Successful Topical Video
- Be Fast – Timing is Everything!
A topical video needs to be produced and released while the trend is still hot. If you take too long, the conversation moves on, and your video loses its impact.
- Stay True to Your Brand
Not every trend is the right fit. The best topical videos align naturally with your brand’s identity. Don’t force relevance—find a creative way to make the connection.
- A fintech company can release a video about election spending habits.
- A food delivery app can create cricket-themed ads during the World Cup.
- A healthcare brand can focus on fitness resolutions around New Year’s.
- Make It Engaging – Use Humor, Emotion, or a Strong Message
People don’t share boring content. To maximize impact, make sure your topical video is:
- Entertaining – Humor works great for lighthearted trends.
- ️Emotional – Tap into feelings of nostalgia, excitement, or unity.
- Thought-Provoking – A strong message can make your video stand out.
- Optimize for Social Media
Topical videos thrive on platforms like Instagram Reels, TikTok, LinkedIn, and YouTube Shorts. Short, snappy, and easily shareable formats work best.
When Should Your Brand Use Topical Videos?
If you’re wondering whether a topical video is right for your brand, consider these moments:
- Election season – Ideal for fintech, healthcare, and corporate brands promoting awareness.
- Cricket World Cup – Great for food, beverage, and lifestyle brands.
- Festivals & Holidays – Perfect for consumer brands, e-commerce, and hospitality.
- Award Shows & Pop Culture Events – Good for entertainment, fashion, and social media brands.
- Viral Social Media Challenges – Works well for brands targeting younger audiences.
Is Your Brand Ready to Ride the Next Big Trend?
At FlowInk Pictures, we specialize in creating high-quality, trend-driven videos that put your brand at the center of the conversation. Whether it’s an election, a sports event, or a viral trend, we know how to craft videos that get people talking and engaging.
Why Wait? The Trend Won’t!
📧 Email us: [email protected]
📞 Call us: 9625500791
🌐 Visit: www.flowinkpictures.com
Let’s make your brand part of the trend—before it fades away!
