Explainer videos for startups are better than pitch decks—because they talk when you don’t have to.
In a world where everyone is pitching something, standing out isn’t optional—it’s survival.
If you’re a startup founder, you’ve probably faced this:
You’ve got an amazing product, solid traction, and a great team.
But when it comes to explaining what you do in 60 seconds?
Things get… fuzzy.
That’s exactly where explainer videos for startups come in—and they’re not just “nice to have.” They can be the secret weapon that gets you funded, noticed, and remembered.
Why Startups Need Explainer Videos Now More Than Ever
Let’s be real—investors, users, even journalists don’t have time to read long pitches or scroll through dense websites.
They want clarity, quickly.
They want confidence in your idea.
And they want to remember you after that pitch meeting.
That’s what a well-crafted startup explainer video can do in under two minutes.
And no, we’re not talking about generic slideshows with cheesy background music.
We’re talking about smartly written, visually crisp, high-converting explainer videos for startups that show your product’s value in a way that sticks.
Here’s What a Powerful Explainer Video Can Do for Your Startup
- Simplify Your Pitch
Your startup might be solving something complex. That’s great! But explaining it like you’re talking to a 10-year-old? That’s an art. Explainer videos break down tough ideas using visuals, voiceover, and motion design—so even the least technical viewer gets it.
- Build Trust Instantly
A well-made video doesn’t just inform. It impresses! It shows investors and users that you’re serious, professional, and invested in your brand. That kind of polish speaks volumes.
- Boost Investor Confidence
Imagine sending your video along with your pitch deck. Suddenly, your product is real. Investors don’t have to imagine it—they can see it, understand it, and get excited.
- Multiply Reach on Social & PR
That same explainer video can go on your homepage, in your emails, and all over your social media. It works 24/7. Plus, journalists love something visual to embed in their articles.
Real Talk: Can a Video Help You Get Funded?
Absolutely. We’ve worked with several startups who raised funds shortly after launching their explainer video. It’s not magic—it’s just that clear messaging closes deals. And video happens to be the most effective format to do that.
When done right, explainer videos for startups:
- Shorten your sales cycle
- Improve conversions on your landing page
- Help people remember your brand
- Make you look bigger and more established (in a good way!)
What Makes a Great Startup Explainer Video?
At FlowInk Pictures, India’s top video production agency for startups and growing brands, we follow a few golden rules:
✅ Start strong – You have 5 seconds to hook. We use humour, relatability, or urgency right up front.
✅ Speak like your audience – No jargon. Just clear, simple language people actually use.
✅ Show, don’t tell – Clean motion graphics or product footage that demonstrates value.
✅ End with action – Whether it’s “Book a Demo” or “Join the Waitlist,” we make sure the next step is crystal clear.
Startups We’ve Helped Shine
We’ve crafted explainer videos for D2C brands, fintech apps, SaaS platforms, and even businesses who pitched to VCs after launching. One of our clients saw a 127% boost in app installs after using a short, witty video ad across social media. Have a look at the video here.
Another used a 3D explainer to simplify their tech product for a room full of investors—and got funded.
You don’t need to be fancy. You just need to be clear, creative, and authentic. And that’s where we come in.
Ready to Be Seen (and Funded)?
If you’ve been thinking about an explainer video but didn’t know where to start—start here.
Let’s talk about your product, your goals, and how explainer videos for startups can help you reach the right eyes at the right time.
📧 [email protected]
📞 +91 9625500791
🌐 www.flowinkpictures.com
We’re FlowInk Pictures—India’s top video production agency—and we’re here to help you make videos that work.
TL;DR (Too Long; Didn’t Read?)
Explainer videos are a startup’s best friend when it comes to fundraising, visibility, and trust. If you’re looking to get noticed (and funded), make sure your pitch speaks clearly—and quickly. A great explainer video for startups can do just that.
Let’s make yours.
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