Published On: October 14, 2024

Explaining complex software or technology platforms can be hard. There’s a lot to unpack: features, benefits, unique selling points… all of which need to be conveyed in a way that clicks with your audience.

Now imagine doing all of that in just a couple of minutes, keeping the viewers engaged, and—here’s the kicker—leaving a lasting impression that makes them want to take action.

Sounds challenging, right? Well, it is! But here’s where animation explainer videos come in, and why tech-based companies, especially SaaS platforms, should be paying attention. And trust me, if you’re on the product or marketing team of such a company, this is one tool you can’t afford to overlook.

Allow me to tell you a little story about Heph, India’s largest Insurance SaaS platform, and how we helped them navigate this challenge.

The Challenge: One Video, Many Goals

When Heph approached us at FlowInk Pictures, they had a big ask. They needed a video that wasn’t just a simple explainer—it had to be a launch video, an overview of their product, and a marketing tool all rolled into one. The video had to communicate their platform’s capabilities to various audiences, from banks to fintechs, NBFCs, and other digital players, while also positioning Heph as the go-to solution for embedding insurance into the customer journey.

That’s when we knew we had to put our creative caps on and produce something that would tick all those boxes. And what we ended up with was not just a success—it was proof that one video can do it all.

Why an Animation Explainer Video?

Let me tell you why animation explainer videos are the superheroes of video content, especially for SaaS platforms and tech-based companies.

  1. Simplifying Complex Concepts
    Tech and SaaS products often come with layers of intricacies. If you try to explain these through long, drawn-out paragraphs or even live-action videos, you risk losing your audience halfway through. But animation? That’s a whole different story. We use visual storytelling to break down even the most complex tech jargon into bite-sized, easily digestible concepts. For Heph, animation allowed us to illustrate their platform’s plug-and-play insurance integration, making something potentially daunting look effortless and simple.
  2. Customizable to the Core
    SaaS companies pride themselves on offering flexible, customizable solutions. So why shouldn’t your video reflect that too? With animation, we can create custom visuals that mimic your brand’s identity, bringing life to your core message. The Heph video showcased this by using visuals that were in line with their branding while simultaneously adapting to the product’s complexities. No live-action limitations—just pure, visual creativity.
  3. Engagement, Engagement, Engagement
    A video that doesn’t engage is just noise. The beauty of animation is that it grabs attention and keeps it. Think about it: animation can tell a story in a way that feels fresh, vibrant, and fun. This is particularly important for SaaS products, where you need to explain technical features without boring your audience. The Heph video did just that—engaging their audience while communicating their solution’s potential in just under 2 minutes. No fluff, just impact.
  4. Versatility for All Occasions
    Here’s the kicker. A well-crafted animation explainer video isn’t just a one-hit wonder. It’s a multi-tool for your marketing and product arsenal. For Heph, the video we created served as:

    • An explainer video for their product.
    • A launch video for new partners.
    • A marketing video used across email campaigns and social media.
    • An overview video that sits comfortably on their website, explaining their service to anyone who clicks “play.”

Think about how versatile that is! You’re not investing in one video for one purpose—you’re investing in a multi-use piece of content that works across platforms and touchpoints. For tech-based companies with complex products, this is a game-changer.


How Does an Animation Explainer Fit Into Your Marketing Strategy?

Alright, I hear you. You’re convinced that animation explainer videos are cool, but how exactly do they fit into your marketing strategy? Here’s a quick breakdown:

  1. Top-of-Funnel Content
    An animation explainer video is perfect for attracting leads and creating awareness. Whether it’s sitting on your homepage or being shared on LinkedIn, the video captures attention and explains why your product is the solution they need.
  2. Product Demos and Sales Pitches
    You can seamlessly integrate these videos into sales presentations or product demos. Imagine sending a potential client a video that not only explains what your SaaS platform does but also shows how easy it is to use. Suddenly, that sales pitch just got a whole lot more persuasive.
  3. Ongoing Marketing Campaigns
    The best part? These videos can be recycled. A launch campaign, email outreach, or paid ads—your explainer video can become a go-to marketing asset. For Heph, their video now lives in multiple places: on their website, within their product demos, and as part of email campaigns reaching new potential clients.

What We Bring to the Table at FlowInk Pictures

I can’t wrap this up without talking about what makes FlowInk Pictures the perfect partner for this kind of project. We don’t just create cookie-cutter videos. We dig deep into your product, your audience, and your goals to craft something that works for you on multiple levels.

  1. Creativity Meets Strategy
    It’s not just about making something look cool. It’s about crafting a video that works—one that communicates your core message while captivating your audience. We worked closely with Heph to make sure the animation captured their values and conveyed the complexity of their platform in a simple, engaging way.
  2. Flexibility in Execution
    We understand that every product is unique. That’s why we’re flexible, whether you need a short and snappy video for social media or an in-depth explainer for your product demo. With animation, the possibilities are endless, and so is our flexibility in bringing your vision to life.
  3. Dedication to Results
    We don’t stop until we’re sure the video does what it’s supposed to. Our goal is to create something that resonates—with your team, your customers, and your bottom line. We’re dedicated to making sure your investment in video content delivers real value.

You can watch the video here:

So, What’s Your Next Step?

If you’re part of a tech-based company or a SaaS platform, I’ll leave you with this: don’t underestimate the power of an explainer video. Whether you’re launching a product, explaining features, or reaching out to new markets, an animation explainer video could be the tool you’ve been missing.

At FlowInk Pictures, we’re here to help you tell your story in a way that’s not just informative but also engaging and fun to watch. After all, isn’t that what video should be?

Curious how a single video could unlock new opportunities for your business? Let’s chat—we can’t wait to turn your vision into something extraordinary.

Drop a ‘hi’ at [email protected] or 91-9625500791