What does a testimonial video look like?
A testimonial video is simply a customer sharing their experience of using your product or services. It is usually a person speaking on camera, taking the listener through their journey. Typically, it should cover before and after experiences and
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Why is a testimonial video important?
Testimonial videos are especially important if you have launched a new product. Stories of people using a new product always help us connect with them and encourage us to try it. Testimonial videos help businesses create trust and confidence among their audience. It is advisable that you create more than one testimonial video so that people can have more stories to connect and follow.
At FlowInk Pictures, we have helped many of our customers by creating evocative testimonial videos. We understand your product, talk to your customers, make them comfortable with the process of filming and build a story out of their journey. If you plan to get a testimonial video made, you should get in touch with us. We are with you at every step of the way with only one purpose in mind- how to tell a great story about how your product or service has impacted your customers’ lives and made it simpler.
How long should a testimonial video be?
Since a testimonial video intends to take the audience through a journey, it is important to build one gradually. The video should hold the viewer by their hand and take them along this journey. Therefore, the length of the video is usually two to five minutes and sometimes more. As long as the story is interesting, people will listen. However, beyond interview shots, it should also give a deeper insight into the person’s life on camera so that the audience can connect easily. That is why the video should capture other details, shots of the product/service and tangible results, if any.